Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard
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| Rainbow Road Book Box:9781803376288 |
Why have these books been recalled?
The plastic binding rings on these board books can detach, posing a choking hazard to young children.
About 260,000 (In addition, about 12,900 in Canada)
This recall involves seven board books under the Rainbow Road Series. These are children’s board books bound together with plastic rings. The books were sold both individually and as a set in a book box containing four books. The recall includes the following board books with their respective ISBN number
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| Things that Go!:9781803374826 |
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| Animal Counting: 9781803374802 |
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| Dinosaur’s First Words: 9781803374932 and 9781803372211 |
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| Old MacDonald Had a Farm: 9781803376790 and 9781803373355 |
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| Unicorn’s Colors:9781803374789 and 9781803376622 |
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| Where’s My Bottom?: 9781803372723 and 9781803376738 |
Incidents/Injuries
Make Believe Ideas has received two reports of the plastic rings detaching in the United States and one in Australia. Fortunately, no injuries have been reported.
What should consumers do?
Consumers are advised to immediately stop using the recalled books.
What is Make Believe Ideas doing?
Make Believe Ideas is providing refunds in the form of a gift card.
After registering online, consumers will be given instructions on how to dispose of their book(s) and will be asked to confirm that they have done so.
How to contact Make Believe Ideas
For more information, consumers can reach out to Make Believe Ideas toll-free at 877-206-1091 from 7 a.m. to 6 p.m. CT Monday through Friday.
They can also visit the official websites www.recallrtr.com/rr or http://www.makebelieveideas.com and click on “Product Recall” at the bottom of the page.
Books were sold globally
The books were sold at Target, Barnes & Noble, Sam’s Club, and other stores nationwide. They were also available online at Amazon and other websites, as well as at school book fairs nationwide from March 2022 through August 2023. The individual books were priced between about $10 and $11, while the box set was sold for about $21.
Information shared from U.S. Consumer Product Safety Commission
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